• APPLICATION — RESTRICTED INTAKE

Infrastructure Audit

A forensic examination of how your operation actually executes — where dependency accumulates, where margin leaks. Limited slots per cycle. This intake screens for fit.

[ BASELINE ]

Direct response model (supplements, affiliate, leadgen, info, DR-driven DTC)
$3M+ annual revenue, currently operating
18+ months in market
Applicant is founder, COO, or head of operations

Q.01 · IDENTIFICATION

What is your full name?

Q.02 · IDENTIFICATION

What is your role inside the company?

Founder / OwnerFinal operational and financial decision authority Co-founder / PartnerShared operational authority COO / Head of OperationsOperational authority, reports to founder CMO / Head of AcquisitionAcquisition authority, partial operational visibility Other operational role

Q.03 · IDENTIFICATION

Company name?

Q.04 · IDENTIFICATION

Primary website or funnel URL?

Q.05 · IDENTIFICATION

Best email to reach you?

Q.06 · IDENTIFICATION

Instagram handle?

Response on accepted applications is delivered via DM.

Q.07 · STRUCTURE

What is the primary business model?

Supplements / VSL-driven DTCContinuity, AOV optimization, affiliate-fed traffic Affiliate / network buyingMulti-offer, multi-vertical performance traffic Lead generationForms / calls sold to advertisers or internal sales Info / education / coachingHigh-ticket or webinar-driven DR-driven DTC (non-supplement)Physical product with funnel acquisition Other

Q.08 · STRUCTURE

Trailing 12-month revenue?

Q.09 · STRUCTURE

How long has the company been operating?

Q.10 · STRUCTURE

Current headcount?

Full-time plus regular contractors.

Q.11 · STRUCTURE

Monthly ad spend across paid channels?

Q.12 · DIAGNOSTIC

Which structural symptoms are currently present?

Select all that apply.

Critical execution still routes through the founderApprovals, decisions, or recovery require founder presence 2 – 3 key people hold the operation togetherIf they leave, throughput collapses within a week Launches require multiple approval layersCreatives, funnels or offers wait days to ship Tool sprawl across the operationData and decisions live in fragmented systems Critical workflows are mostly undocumentedKnowledge sits in people, not in systems Revenue grew but margin did not follow Excessive rework and firefightingSame issues resurface repeatedly AI tools deployed without operational redesignMore tools, same chaos Lost operational visibility as the company grew

Q.13 · DIAGNOSTIC

Describe the single most expensive bottleneck inside your operation right now.

Be specific. "Operations feel heavy" is not an answer. "Creative team needs 4 approvals across 3 people to ship a new ad" is.

Q.14 · DIAGNOSTIC

If you and your top 2 operators stepped away for 30 days, what would break first?

Q.15 · DIAGNOSTIC

How is the company currently using AI internally — if at all?

Honest beats impressive. "We pay for ChatGPT and nobody uses it" is a valid answer.

Q.16 · OBJECTIVE

What outcome would justify this engagement?

Reduce founder / key-person dependency Increase execution throughput across the team Restore operational visibility across the company Stop margin compression and reconstruct margin Rebuild the operational infrastructure end-to-end Deploy AI inside a stable operation — not on top of chaos

Q.17 · OBJECTIVE

Timeline pressure?

Immediate — operation is currently breaking This quarter — pressure is mounting Planning ahead — pre-empting a known scaling event Exploring — no specific trigger

Q.18 · OBJECTIVE

Anything else we should know before review?

M&A context, PE involvement, prior consulting engagements, internal politics — whatever shapes the picture.

FINAL · SUBMISSION

Confirm and submit.

Review window — 48 business hours. Response delivered via Instagram DM.

• APPLICATION RECEIVED

Submission logged.
Now in review queue.

Your application has been routed for individual review. Most submissions are read in the order they arrive, and most receive a response within 48 business hours via Instagram DM.

If the operation is a structural fit, the next step is a scoped conversation about the Audit. If it is not, you will receive a direct explanation of why.

No follow-up is required from your end. Do not duplicate the submission.

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Infrastructure Audit

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